Senior Product Designer
Nov 2023 - Present
Dramatically improving the way Canadians buy, sell, and trade cars.
Product design (UX, UI)
Growth design
Just out here growing conversion rates and what not
Lead Product Designer, Co-founder
July 2021 - Sep 2023
Co-founded a marketplace startup where artists auction out their belongings to their fans. I led all research and design efforts, increasing revenue with each design sprint.
Product design (UX, UI)
Growth design
Fundraising
Firefighting
$230k+ in revenue, $150k donated across 10 charities
Launched 500+ auctions, 2,000+ bids, 100+ artists
Notable artists: Nine Inch Nails, Serj Tankian, Tool, Blink-182
Raised pre-seed round (backed by On Deck)
Co-founder, Designer
Jan 2019 - Jan 2022
Ran an E-commerce agency for artists and creators. I left to focus on building closiit.
Product design (UX, UI)
Brand and graphic design
Growth design
$1M in annual sales
Designed system to project tour sales, which reduced dead stock to <3%
Designed and built 50+ landing pages and webstores for clients
Founder, Designer
Oct 2020 - Aug 2021
Founded a streetwear brand as a solo side project to raise awareness and funds for Armenia.
Product design (UX, UI)
Growth design
Brand and graphic design
$40k in sales in under 3 months
$8k donated across 5 charities
Featured in Armenian Weekly
#1 trending on reddit (Streetwear Startup subreddit)
Sr Account Manager
Apr 2014 - Mar 2020
Became a highly-sought royalty expert at an entertainment accounting firm. My job was to find money owed to artists. Great experience, I left because I wanted to build things.
Royalty admin and audit (recording and publishing)
Tour accounting
Merchandise accounting
Deal negotiation
Recovered $3M+ in unpaid royalties
Designed algorithm to automate royalty claim (reduced workload 20x)
Invited to lecture at UCLA, Columbia College Chicago, LMU
Notable clients: Chance The Rapper, Peter Tosh Estate, Clairo
Figma, Bezi, Adobe Creative Suite, Webflow, Shopify
HTML, CSS, basic Javascript and Swift
Languages: English, French, Spanish, Armenian
University of California, Santa Barbara
BS Theoretical Math (it's math without numbers)
Took a campus tour of Stanford once